Vertical alliance networks: The case of university–biotechnology–pharmaceutical alliance chains
نویسندگان
چکیده
Vertical alliance networks: The case of university–biotechnology–pharmaceutical alliance chains Toby E. Stuart a,∗, Salih Zeki Ozdemir b, Waverly W. Ding c a Harvard Business School, Rock Center 211, Soldiers Field Road, Boston, MA 02163, United States b Faculty of Business, The University of New South Wales (UNSW), Sydney, NSW 2052, Australia c Haas School of Business, University of California at Berkeley, Berkeley, CA 94720, United States
منابع مشابه
Challenges Facing Global Health Networks: The NCD Alliance Experience; Comment on “Four Challenges that Global Health Networks Face”
Successful prevention and control of the epidemic of noncommunicable diseases (NCDs) cannot be achieved by the health sector alone: a wide range of organisations from multiple sectors and across government must also be involved. This requires a new, inclusive approach to advocacy and to coordinating, convening and catalysing action across civil society, best achieved by a broad-based network. T...
متن کاملSelecting the Right Cause from the Right Category: Does the Role of Product Category Matter in Cause-Brand Alliance? A Case Study of Students in Shanghai Universities
Increased competition is making it difficult to distinguish products solely by attributes, creating room for cause-related marketing. In this study with a sample of 322 university students, we evaluated the changes in consumer attitudes toward cause and brand as consequences of Cause Brand Alliance (CBA), by using the product category as moderator. Four popular brands from two product categorie...
متن کاملThe Effect of General and Partner-specific Alliance Experience on Joint R&d Project Performance
Drawing on the organizational learning literature, we posited that both general, diverse-partner experience and partner-specific experience contribute to alliance performance, but at a declining rate. We tested hypotheses in unique data on the objective performance of projects between large pharmaceutical firms and biotechnology partners. The general alliance experience of the biotechnology par...
متن کاملOld Technology Meets New Technology: Complementarities, Similarities, and Alliance Formation
Alliance formation is commonplace in many high-technology industries experiencing radical technological change, where established firms use alliances with new entrants to adapt to technological change, while new entrants benefit from the ability of established players to commercialize the new technology. Despite the prevalence of these alliances, we know little about how these firms choose to a...
متن کامل